Galen Medicines redesign
23/1/2017: Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for 52 percent of digital media time spent in Greece. In 2017, for the first time in history, mobile has exceeded desktop Internet usage. As a result, satisfying the mobile users’ needs became a priority.
Galen Medicines has been redesigned in order to offer delightful experience, optimized for every user’s device. Information such as texts, images and links, are easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets. Thanks to responsiveness, the website now loads faster and is easy to read and to navigate.
Our primary goal was to deliver an effective, satisfying experience to users on the go. According to their feedback, our endeavour has been successful. More improvements are about to come.